Thought is Form
In Stefan Sagmeister’s 2017 MFA Design course, he asked us to typographically represent “something we’ve learned in our life so far.” I chose a phrase my grandmother used to preach to me when I was young: Thought is form. In other words, anything you believe in you will create.
With this prompt, I first imagined sleeping, snow-covered hills, breathing slowly as the forest awoke around them. As thought becomes form, trees and grass and little plants start to emerge from these snowy hills, and as the camera pans out the viewer realizes the words have been spelled out for them.
Art Direction • Video • Photography | 2017