In November of 2017, we set out to touch the hearts of strangers with a public act of kindness. After spending countless hours building in the studio, the words Take Care were spelled out in front of the New York Public Library in a 25-foot-long installation.
Each letter was filled with dozens of boxes of Brandless tampons and panty liners. The goal? Simply to make strangers feel cared for.
Since then, Take Care events have distributed 45,000+ boxes of menstrual products to people who needed them.
Public Installation • Art Direction • Video • Photography | 2017 - Ongoing