Brandless How-To Campaign

During the advent of the “how-to” video on Instagram, Brandless contacted me to create a series of playful instructional segments for products which needed a little extra explanation. The goal is simply to make approachable, engaging content.

The new almond butter pouches, for instance, need to be massaged before use. Spice jars can be used for much more than just spices. And graham crackers? Well they’re best used when making pies!

Art Direction • Video • Photography | 2018-19