Hi there! I'm Julia, a multidisciplinary designer currently living in Berkeley, California.
With eight years of experience in art direction, branding, typography, illustration, copywriting, and mission-driven design, I’m a particularly dextrous and enthusiastic designer. Throughout my work, I always aim to encourage empathy and create joy.
I earned my MFA Design degree in New York at the School of Visual Arts, where I was honored with the Paula Rhodes Award for Exceptional Achievement in Design. My graduate studies bolstered my genuine commitment to regenerative design and environmental stewardship.
Born and raised in the coastal town of Carmel, my greatest passions outside of design are the outdoors, the ocean, and travel.
My undergraduate studies in English and Writing at UC Santa Barbara led me to the world of editorial design. Between classes I was directing photoshoots in the mountains, organizing the university’s newspaper, and fine-tuning packaging designs for a botanical beauty brand. The fast paced nature of undergrad life prepared me well for the many hats I would wear at my first job out of college.
Upon graduation, I joined a small startup in San Francisco as graphic designer and art director. In a pivot away from editorial and print, I became savvy with UX/UI strategies and worked closely with our web developers. Through the redesign of the company’s web and mobile platforms, I also gained comprehensive knowledge project management and user journey mapping.
In 2017, I was the first in-house designer hired by Brandless. Helping to launch the company gave me the opportunity to express the brand through motion, web, email and mobile design, videography, social media campaigns, and public installations (most notably, Take Care, which distributed thousands of menstrual products to women across the country). Crafting new stories for Brandless has been an absolute joy.
The MFA Design program at SVA in New York is led by some of the most renowned designers in the industry. My studies were centered on branding, typography, UI, motion, writing, entrepreneurship and mission-driven design. The most rewarding experience of those two years was building relationships with faculty, alumni and my fellow classmates. Their work truly inspires me.
MFA Design emphasizes the “designer as author and entrepreneur.” Each thesis is framed within the expectations of a viable business venture. My thesis, Sway, replaces single-use plastics with sustainable seaweed-based packaging.
The project is designed to achieve two goals simultaneously: First, it reduces waste by replacing harmful plastic pollutants with a naturally degradable, marine-safe material. Second, it promotes ocean health through the expansion of seaweed farms, which purify the water, sequester vast amounts of carbon and increase biodiversity.
For more details on Sway, please visit hellosway.co!